Table of Contents:
- Introduction
- Initial Assessment
- SEO Strategy Development
- Implementation
- SEO Foundation Enhancements
- Page Optimization
- Content Strategy Revamp
- Advanced Link Building Techniques
- Performance Analysis
- SEMRush SERP Keywords
- Traffic Metrics
- SemRush Audit
- SEO Campaign Results
- Conclusions and Key Learnings
Detailed Sections:
1. Introduction
This Mall is one of the largest shopping mall chains in the Philippines and a key player in the retail industry in Southeast Asia. It offers a wide range of shopping, dining, entertainment, and recreational options.
Key Features:
Wide Variety of Stores: This Shopping Mall houses numerous retail stores, ranging from international brands to local boutiques. These stores provide shoppers with diverse products and services, from fashion and beauty to electronics and home goods.
Dining Options: The malls feature an extensive selection of dining establishments, including fast food chains, casual dining restaurants, and high-end eateries. This caters to various tastes and budgets, making it a popular destination for food lovers.
Entertainment Facilities: This Mall is known for its entertainment amenities, which often include cinemas, bowling alleys, arcades, and event spaces. Some locations also feature ice skating rinks and theaters.
Family-Friendly Environment: These malls are designed to be family-friendly, with play areas for children, family lounges, and various family-oriented events and activities throughout the year.
Accessibility and Convenience: Strategically located in major cities and regions, this mall are easily accessible and often connected to major transportation hubs. They also offer ample parking and facilities for people with disabilities.
Community Engagement: This mall frequently hosts community events, seasonal celebrations, and corporate social responsibility activities. These events foster a sense of community and provide additional value to visitors.
Innovation and Sustainability: Many of these Shopping Malls are equipped with modern facilities and eco-friendly features, reflecting the company’s commitment to sustainability and innovation. This includes energy-efficient lighting, waste management systems, and green building practices.
This mall has become integral to the Filipino lifestyle, providing shopping opportunities and venues for social interaction, leisure, and entertainment.
2. Initial Assessment
This shopping mall has a strong branding.
- Poor Keyword Rankings: The website ranked low for primary and secondary keywords.
- Technical SEO Issues: The site had slow loading times, broken links, and poor mobile responsiveness.
- Content Gaps: There was a lack of optimized content for targeted keywords.
3. SEO Strategy Development
Describe the development of a holistic SEO strategy tailored to the existing strengths and weaknesses of the website. This would involve detailed keyword research, competitor analysis, and defining clear, measurable objectives.
- Ongoing Content Creation: Continue producing optimized content to target additional keywords and maintain engagement.
- Regular SEO Audits: Perform periodic SEO audits to identify and address new issues.
- User Experience Focus: Continue optimizing the site for user experience, ensuring fast load times and seamless navigation.
4. Implementation
- On-page SEO Optimization
- Meta Tags: Optimized title tags, meta descriptions, and header tags with targeted keywords.
- Content Optimization: Updated existing content and created new content focused on high-priority keywords.
- Internal Linking: Improved internal linking structure to enhance site navigation and distribute link equity.
- Alt Image Tags: Optimize images with targeted keywords.
- Technical SEO Improvements
- Site Speed: Optimized images, leveraged browser caching, and minimized JavaScript and CSS files to improve site loading times.
- Mobile Responsiveness: Implemented responsive design techniques to ensure a seamless mobile user experience.
- Fixing Errors: Identified and fixed broken links, duplicate content, and crawl errors.
- Content Strategy
- Blog Content: Developed a content calendar and published regular blog posts targeting long-tail keywords and providing valuable information to users.
- Product Descriptions: Enhanced product descriptions with relevant keywords and detailed information to improve visibility and user engagement.
5. Performance Analysis
Offer an in-depth analysis of the impact of these strategies, including:
- Increased Organic Traffic: Achieved a 266% increase in organic traffic from January 2020 vs June 2024, from 2020 average monthly traffic of 170K to 2024’s average monthly traffic of 830K. Also increasing the share of Organic Pageview to more or less 50% of the website traffic. Site is in the process of revamp, we expect drop in traffic.
- Improved Keyword Rankings: There has been a 168% significant improvement in rankings on primary and secondary keywords, with many reaching the first page of search results. Site is in the process of revamp, we expect drop in keyword rankings.
- Enhanced Site Health: Site Health improved from 50% to 82%, fixed all broken links, and ensured full mobile responsiveness.The site is in the process of revamp, we expect drop in site health.
Appendices
6. SEO Campaign Results
Based on the graphs and scores provided above, there is a significant increase in traffic, keywords ranking in SERP, and visibility with respect to the technical issues and on page optimization.
7. Conclusions and Key Learnings
Since there’s the effect of the Pandemic with respect to how people shop, as well as the core updates on google based on content. I could say that we were able to adapt to these changes ahead of time with no or less effect on our SEO performance.