Revitalizing endlesspens.com: Accelerating Growth to an Average of 30k Monthly Visitors as of 2024 YTD

Table of Contents:

1. Introduction
2. Initial Assessment
3. SEO Strategy Development
4. Implementation
   • SEO Foundation Enhancements
   • Page Optimization
   • Content Strategy Revamp
   • Advanced Link Building Techniques
5. Performance Analysis
   • SEMRush SERP Keywords
   • SEMRush Brand vs. Non-Brand Keywords
   • GSC Website Visibility
   • SEMRush Back link Profile
   • Shopify Traffic Metrics
   • Shopify Revenue Metrics
   • GA4 Engagement Metrics
   • Lighthouse Audit Results
   • SEOptimer Website Score
6. SEO Campaign Results
7. Conclusions and Key Learnings

Detailed Sections:

1. Introduction

EndlessPens LLC is an online store specializing in fine writing materials, including fountain pens, fountain ink, and fountain pen-friendly paper, along with other related accessories. The store showcases a range of esteemed brands from the fountain pen community and also offers its unique designs through collaborations with pen brands and manufacturers, branded as Endless Exclusive “Hatch by Endless”. The website only ranks on branded keywords, they don’t have any Organic Search Efforts, and website technical issue maintenance.

2. Initial Assessment

EndlessPens LLC has a strong e-mail marketing campaign with an ample amount of email subscribers. Traffic is around 3,400, a total of 40 SERP keywords which is mostly branded at rank 4 – 6 and a technical SEO health is around 75%.

1. Poor Keyword Rankings: The website ranked low for primary and secondary keywords.
2. Technical SEO Issues: The site had slow loading times, broken links, and poor mobile responsiveness.
3. Content Gaps: There was a lack of optimized content for targeted keywords.
4. Back link Deficiency: The website had few high-quality backlinks, affecting its domain authority.

3. SEO Strategy Development

Describe the development of a holistic SEO strategy tailored to the existing strengths and weaknesses of the website. This would involve detailed keyword research, competitor analysis, and defining clear, measurable objectives.

1. Ongoing Content Creation: Continue producing optimized content to target additional keywords and maintain engagement.
2. Regular SEO Audits: Perform periodic SEO audits to identify and address new issues.
3. Link-Building Efforts: Maintain and expand link-building campaigns to enhance domain authority.
4. User Experience Focus: Continue optimizing the site for user experience, ensuring fast load times and seamless navigation.

4. Implementation

1. On-page SEO Optimization
   • Meta Tags: Optimized title tags, meta descriptions, and header tags with targeted keywords.
   • Content Optimization: Updated existing content and created new content focused on high-priority keywords.
   • Internal Linking: Improved internal linking structure to enhance site navigation and distribute link equity.
   • Alt Image Tags: Optimize images with targeted keywords.
2. Technical SEO Improvements
   • Site Speed: Optimized images, leveraged browser caching, and minimized JavaScript and CSS files to improve site loading times.
   • Mobile Responsiveness: Implemented responsive design techniques to ensure a seamless mobile user experience.
   • Fixing Errors: Identified and fixed broken links, duplicate content, and crawl errors.
3. Content Strategy
   • Blog Content: Developed a content calendar and published regular blog posts targeting long-tail keywords and providing valuable information to users.
   • Product Descriptions: Enhanced product descriptions with relevant keywords and detailed information to improve visibility and user engagement.
4. Back link Building
   • Quality Backlinks: Reached out to industry influencers, bloggers, and authoritative sites for backlink opportunities.
   • Guest Posting: Created high-quality guest posts for reputable websites to earn backlinks and increase domain authority.
   • Broken Link Building: Identified broken links on relevant sites and suggested EndlessPens LLC’s content as a replacement.

5. Performance Analysis

Offer an in-depth analysis of the impact of these strategies, including:

1. Increased Organic Traffic: Achieved a 104% increase in organic traffic in the first 12 months. Also, increasing the share of Organic Search in terms of Sale with a percentile share on revenue at 23% in June 2024.
2. Improved Keyword Rankings: There has been a 718% significant improvement in rankings on primary and secondary keywords, with many reaching the first page of search results. Additionally, 87% of Non-Branded keywords rank in SERPs.
3. Enhanced Site Health: Site Health improved from 80% to 97%, all broken links were fixed, and full mobile responsiveness was ensured.
4. Stronger Back Link Profile: The back link profile increased by 893% regarding referring domains. Acquired high-quality backlinks, boosting domain authority and search engine trust.

Appendices

6. SEO Campaign Results

Based on the graphs and scores provided above, there has been a significant increase in traffic, keywords ranking in SERPs, SEO Revenue, and visibility with respect to the technical issues, on-page optimization, and links gathered since the link-building campaign was started.

7. Conclusions and Key Learnings

Since the pandemic has affected how people shop, the core updates on Google are based on content. We could adapt to these changes ahead of time with no or less effect on our SEO performance.